Reports from studies over the marketing landscape over the recent past has indicated the fact that user generated content, otherwise known as UGC, has become the top choice for content marketing leaders in the present day and age. Going forward, even as we seek to know more on the reasons why user generated content, UGC, is so important for marketers and brands today, let us find out what UGC, user generated content is in the first place.
Like the name suggests, user generated content is that content that is produced by the customers of the particular brand. Due to the popularity of this trend, today we see brands all over looking forward to partnering with influencers to help them with the need to generate or produce such high authority user generated content for their products. This form of content, user generated content, can come in various forms and some of these would be such as blog posts, reviews, videos, posts on social media, et cetera. Check out this article and see some of the tips to help you become an influencer on Instagram and start earning from this as early as today.
By and large, one of the questions that you are most probably asking yourself is the reasons behind the importance of user generated content to brands in this day and age. By and large, compared to the other forms of media, user generated content is a lot more popular and trusted. Consumers tend to trust user generated content as compared to the brand created content. In fact, over 90% of consumers find user generated content to sway their purchase decisions greatly. Here is a look at some of the basic insights into the benefits of user generated content.
Talking of these, we first see the elements of trust and customer experience where it has been established that user generated content indeed goes a long way in building trust and enhancing the overall customer experience. This is looking at the fact that through user generated content, brands have an opportunity to build personal connections with their consumers. By and large, there has been a general tendency of consumers trusting user generated content better than how they would trust traditional marketing media and this is all as a result of the human medium in it and the trust that this comes with in tow.
By the way, user generated content has as well been seen to be the ideal solution for the brands that are interested in boosting their organic traffic and reach.